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The brand identity design package built to grab attention from your dream clients.

From scrolled past to sold out.

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Based in Wisconsin

Working worldwide

Featured in:

  • Avantika Jhanji Coaching

  • American Globe Center

  • Powered Plans

  • Wisconsin National Army National GUard

  • 360 Outdoor Media Group

  • Wildflower and Wren Studio

  • Metro-Detroit Men's Therapy

  • Wisconsin National Air Force National GUard

  • Wildwood Acres

  • 360 Hunting Blinds

  • Frontier Supply

A full brand identity experience for business owners who want visuals that are bespoke. When strategy, spirit, and stunning design align, the distance between where you are and the wildly successful brand you have been building toward begins to disappear.

Running your brand has not gone as smoothly as you thought it would.

Running your brand has not gone as smoothly as you thought it would.

Your brand does not reflect your value.

You cannot seem to get your brand to look as polished as your expertise is elevated. You know what you want your brand to feel like. You are just not sure how to bring it to life. What you are sure of is this: the way your brand looks right now does not represent what you are actually worth.

Your visuals do not stand out.

Posting online feels like a waste of time because you cannot see how your content is cutting through an oversaturated market. It never feels effective, so you put it off for days at a time. And while you are procrastinating, you know others are showing up consistently and making consistent sales.

You seem to be attracting misaligned clients.

The inquiries are coming in but the pattern is always the same. Good people, wrong fit. The budget is below your price point, the energy is chaotic, or they are not far enough along in their journey to do the kind of work you know you are exceptional at. Your brand is speaking, just not to the right people yet.

You are wasting time overthinking.

You hesitate before every post because you are not sure it is good enough. You are not sure people will understand what you do and why you do it just by looking at your content. All of that overthinking is costing you time you do not have. You want to show up, work your window efficiently, and sign off knowing your content moved the needle. Right now it does not feel that way.

To put it plainly: your brand looks like the bottom of your purse.

To put it plainly: your brand looks like the bottom of your purse.

Nothing is cohesive. Everything is scattered and the mess is creating more anxiety than sales. You have no clear direction on what is working and what is not. You do not know what your brand colors actually are so you picked something close and it was not close enough. Your feed looks like someone put it on shuffle. Chaos costs money and time and you do not have either to spare.

Nothing is cohesive. Everything is scattered and the mess is creating more anxiety than sales. You have no clear direction on what is working and what is not. You do not know what your brand colors actually are so you picked something close and it was not close enough. Your feed looks like someone put it on shuffle. Chaos costs money and time and you do not have either to spare.

Here is what it looks like when you rise to The Brand Standard.

Your dream clients walk into your space and your brand speaks to them like it already knows them. Your value is so clearly visible that the decision to buy feels obvious. Your logo, your colors, and your brand elements are working together to position you as the only choice in your market.

You are no longer spending hours in Canva building posts that bring in zero leads. You are no longer sharing the same tired DIY logo as your competitors. Your visual library is full of custom, professional designs that raise your perceived value before your clients even know what you are selling.

The Brand Standard was built for you if you have ever:

Laid on the floor of your office, completely fed up trying to figure out how to download a vector logo file for your printer.

Spent precious hours editing a Canva template for an Instagram ad that produced zero new leads.

Felt disheartened that your friends and family still cannot explain what your business does.

No Wasted Space

What do you mean by "No Wasted Space"?

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice, every curve, every color, every font was chosen with purpose. The analogy that comes up most often is hotel art. It is colorful. It is pretty. And still, it exists for one reason only: to fill empty walls. It is not there to connect with anyone. Not there to make them feel something. Not there to stop them in their tracks and make them think.

Your brand identity needs to do all of those things. It needs to be more than pretty. You need a brand with no wasted space.

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice, every curve, every color, every font was chosen with purpose. The analogy that comes up most often is hotel art. It is colorful. It is pretty. And still, it exists for one reason only: to fill empty walls. It is not there to connect with anyone. Not there to make them feel something. Not there to stop them in their tracks and make them think.

Your brand identity needs to do all of those things. It needs to be more than pretty. You need a brand with no wasted space.

Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio
Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio

The Seven Second Truth

The truth is, your brand has seven seconds to make an impact. Those seven seconds are the difference between making the sale and being scrolled past entirely. The Brand Standard turns those seven seconds into your competitive edge. You will show up as the high quality professional you already are, with the custom brand visuals to back it up. No more shrinking to make space for yourself. It is time to step into the premium position you have already earned.

THIS IS NOT FOR YOU IF:

  • Your business is just how you make money.

  • You are a prof marketer who already knows how to reach your ideal clients.

  • You are content with your current profit and client reach.

  • You want a brand that looks like everyone else's.

  • You only need an updated logo.

  • You are comfortable being unrecognizable to your dream clients.

THIS IS FOR YOU IF:

  • You genuinely love the work you do.

  • Your friends and family still cannot explain what your business does.

  • You want a brand system that points you toward success, not just a pretty logo.

  • You want a brand that makes you money instead of just costing you money.

  • You want visuals that actually reflect your value.

  • You are tired of your generic Canva brand. You are tired of running in circles.

"Working with Kaitlyn has been nothing short of truly a dream experience! [She] is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative."

Avantika Jhanji

Founder of Avantika Coaching

"Working with Kaitlyn has been nothing short of truly a dream experience! [She] is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative."

Avantika Jhanji

Founder of Avantika Coaching

It's time to look at something new

If you are completely sick & tired of…

  • Wasting time and money on marketing that does not convert.

  • Convincing misaligned clients that your prices are worth it.

  • Spending hours trying to make your logo work in a new format.

  • Watching your competition make sales while you wonder what you are doing wrong.

  • Not looking like the professional you already are.

  • Working with clients who just do not get it.

  • Hiring creatives who do not meet your standard.

  • Running a business that nobody recognizes by name.

The Work

Your brand is not coming from a template that a million other businesses are using and seeing zero results from. Everything at Point Made Studio is custom built for you and no one else.

Your logo suite is designed from scratch and built out into a full library of adaptable files, so you never deal with a blurry or low quality version again. Your color palette is developed with color theory and accessibility in mind, so you are never leaving simple sales on the table. Every visual element, from logos and color to patterns and imagery, works together seamlessly to speak to your audience on an emotional level your competitors simply cannot reach.

A custom brand means you are no longer competing on the same level as everyone else. You are speaking directly to your dream clients about their specific problems in a way that makes them feel seen. Your brand is designed for them. And when people feel that kind of recognition, they do not ask how much it costs.

They ask when they can start.

High quality visuals create high quality positioning. It really is that simple.

The Shift

After you start using a brand that is designed with intention, you notice a shift in your business and now your clients interact with you.

Your clients are aligned and they see your value immediately.

Charging premium pricing never feels out of place.

Your brand looks professional and distinct in an oversaturated market.

You never question whether your prices are justified again.

What's included inside The Brand Standard

The Brand Standard includes everything your business needs to make the shift from scrolled past to sold out. The entire experience is built around market strategy, design theory, and over ten years of professional brand identity design experience. If you are looking for a beautifully designed brand filled with logos and colors that capture your audience's attention on an emotional and psychological level, this is the package that takes your business into its next chapter.

It is more than a pretty logo. It is your brand, strategically designed to make you money.

No 1.

Your Strategic Foundation

Because a money-making brand isn’t just pretty.

These are the steps that are often missed and can mean the difference between a brand who look like they know what they are doing and one who doesn’t. Just like every beautiful castle, every brand needs a foundation, so I include these steps in all of my brand design packages.

We explore your brand's foundation from a strategic standpoint. Your business origin, your vision for growth, and the values you hold all determine the right course of action. This is what ensures your brand has the longevity and distinction to stay relevant over time.

Without a properly set foundation, even the most beautiful brand will crumble under pressure. We make sure yours is built to stand, saving you time, energy and money.

Who you are Now:

Brand Foundation

Mission Statement

Brand Story

Where you want to be:

Vision Statement

Measurable Goals

Brand Values

How you want to sell:

Demographic Bio

Problems and Solutions

USPs

No 2.

The Visual Library

What people see when they think "Brand Design"

These are your visuals. The logo design, color palette and fonts that people typically think of when they picture a brand design. However, it goes far beyond just a few pretty pictures.

Drawing directly from your custom strategy, you receive a bespoke visual library designed around your specific business needs. Nothing here is cookie cutter. Every element is uniquely yours.

Having a premium, high quality visual library means your pricing is backed up before you say a word. Your clients will not hesitate to invest because everything about how you show up communicates the level of professionalism and authority that justifies the cost.

Professional Logo Suite:

5+ Logo Designs (Primary, Secondary, Icon, etc)

Web & Print Files

Color Palette Adaptations

Reverse Logo Designs (for dark backgrounds)

Full Trademark Ownership Ability

Color Palette

Theory Based Color Palette

HEX, CMYK, & RBG codes

WCAG Accessibility Check

Supporting Visuals & Templates

Customer Patterns & Textures

Business Card Template

Email Signature Template

Creative Direction Materials

Typography System

Imagery Direction (for photoshoots or stock photos)

Logo Suite

Wildflower and Wren

Color Palette

Wildflower and Wren

Supporting Visuals

Wildflower and Wren

Creative Direction

Wildflower and Wren

I package it all together for you in

Your Brand Curation

Getting a logo and a good luck is not a system. You will walk away with everything you need to launch your new brand, how use your new visuals, and start seeing a return on your investment.

Your brand curation is your road map and your visual designs organized together into a personalized brand library. No more digging for files. No more wasted time wondering where things are. Everything is in one place.

What's in your final Files:

All of Your Final Files

Vector and Raster Logo Files

Brand Folder Structure

Brand Guideline Document PDF

Next Steps Outline

Your 2 Custom Templates

Live 1:1 Edit Consultation

Bonus:

Know Your Buyer Type Guide

Bonus:

The CEO Lounge Dashboard

Curious how this brand package compares to the others?

Here is a quick look at what each package includes so you can you are starting at the right point without having to read three pages to figure it out.

Strategic Brand Foundation

Logo Suite Design

Visual Library

Professional Color Palette

Typography System

Visual Patterns and Textures

Imagery Direction

Business Card Template

Email Signature Template

Brand Guideline Document

Market Gap Research

Competitor Analysis

Messaging Framework

Brand Voice Development

Brand Archetype

Synesthesia Mood Board

Printed Business Cards

Live 1:1 Edit Consultations

Average Turn Time

The Logo Suite

Included

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

1 Week

The Brand Standard

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

4 Weeks

The Point Made Method

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

2+ Sessions

By Project

"When my producing partner and I set out to launch our formal efforts to build the American Globe Center, we needed a professional brand identity.  Our brand had to embody the history from which we were drawing, but also feel fresh, modern, dramatic, and meaningful.  Kaitlyn Smith-Leis was able to synthesize all of the vision and inspiration behind the AGC and turn it into a sleek and sophisticated brand. The rich color palette, the smartly integrated fonts, the nods to our Shakespearean background, the story of rising from the ashes - every element brought who we are to life. Kaitlyn was an adept and communicative partner throughout the process - working with Jim and I to finesse the few elements we wanted to explore more deeply.  Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud."

Tom Evans

Founder of The American Globe Center

Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud.

Tom Evans

Founder of The American Globe Center

Why should I hire you instead of someone else?

Because cookie-cutter does not build legacies. I create brands from the ground up with over a decade of design experience and strategic thinking behind every single decision. The result is not just something that looks good. It is a brand built with purpose, built with polish, and built to grow your business.

I want more than what is listed. Can I add on?

Absolutely. During our onboarding call, we will map out exactly what your project needs. Any additions get folded into the same proven process. No shortcuts. No exceptions.

How do I receive my files?

Everything gets delivered in one clean drop via WeTransfer. Simple, organized, and ready to use the moment it lands in your inbox.

How much one-on-one time do I get with you?

More than you would expect. Your onboarding call runs about an hour. Revision calls vary by project scope. Delivery calls can run anywhere from one to three hours. When it is all said and done, plan on at least two hours of direct, focused time together.

Do I own the final designs once the project is complete?

Yes. Full legal ownership transfers to you upon final payment. Your brand belongs to you.

Do you work with clients outside the Midwest?

All the time. I am proudly Midwest-based, but my process is built for remote. Wherever you are, we can work together without missing a beat.

When is my first payment due?

Your first payment is due at contract signing. Your payment and your signature together book your project start date and lock in your pricing.

Do you offer payment plans?

Yes. I offer flexible payment plans in three, six, and twelve month setups with automatic payments so there is nothing to keep track of on your end. Your investment should feel like a decision, not a barrier. We will find the structure that works for you during our onboarding call.

Have you worked with my industry before?

This is a fair question and I understand why it matters. The truth is, my system is built to adapt. With over a decade of professional design experience, I have worked across industries and the process works because it is not built around the industry. It is built around your client. We go deep into your client's psyche together so every visual decision is designed specifically for the people you are trying to reach.

Why should I hire you instead of someone else?

I want more than what is listed. Can I add on?

How do I receive my files?

How much one-on-one time do I get with you?

Do I own the final designs once the project is complete?

Do you work with clients outside the Midwest?

When is my first payment due?

Do you offer payment plans?

Have you worked with my industry before?

Investment Options

Are you ready for the brand identity design that will take your business to the next level?

Full investment: $4,250 USD

Total above includes taxes.

Now, let's go over some flexible payment options:

Standard Payment Plan

30% Down Payment

+ 1 Payment

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Delivery

$1,275 Down Payment

$2,975

Remaining Balance

Standard Payment Plan

30% Down Payment

+ 1 Payment

$1,275 Down Payment

$2,975

Remaining Balance

Flexible Payment Plan

30% Down Payment

+ 3 Payments

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Payment

$1,275 Down Payment

$1,133.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 3 Payments

$1,275 Down Payment

$1,133.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Payment

$1,275 Down Payment

$566.67

x6 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

$1,275 Down Payment

$566.67

x6 Monthly Installments

30% Down payment is due at signing.

A 10% administration fee applies to all flexible payment plan arrangements.

Automated invoices are provided with each payment for your financial records.

Not seeing the flexibility you need? Extended payment plans available. Let's chat.

And as a bonus…

Access to my CEO Lounge

Your Complete Business Command Center

The Notion template that makes you a professional.

This is your

CRM

Task Checklist

Funnel, Campaign, & Project Planner

Money Tracker

Project Management Tool

ROI Calculator

Brand Hub

Calendar

Website Outline

Resource Database

Team Member management

& More

Normally $125

And as a bonus…

Access to my CEO Lounge

Your Complete Business Command Center

The Notion template that makes you a professional.

This is your

CRM

Task Checklist

Funnels, Campaigns, & Projects

Money Tracker

Project management

ROI Calculator

Brand Hub

Calendar

Website Outline

Resource Database

Team Member management

& More

Normally $125

It’s time to build that brand with purpose. With polish. With intention. And without wasted space.

At some time in your life, you may have been told your energy was “too-much”. But now, you have channeled that “too-much” and are trying to build your business with a brand identity that cuts corners when it needs to make a point.

Brand identity design with no wasted space.

Brand identity design with no wasted space.

Based out of Tomah, Wisconsin United States of America

Based out of Tomah, Wisconsin United States of America

Copyright © 2024 Point Made Studio LLC