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The brand identity design package built to grab attention from your dream clients.
From scrolled past to sold out.
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A full brand identity experience for business owners who want visuals that are bespoke. When strategy, spirit, and stunning design align, the distance between where you are and the wildly successful brand you have been building toward begins to disappear.
Your brand does not reflect your value.
You cannot seem to get your brand to look as polished as your expertise is elevated. You know what you want your brand to feel like. You are just not sure how to bring it to life. What you are sure of is this: the way your brand looks right now does not represent what you are actually worth.
Your visuals do not stand out.
Posting online feels like a waste of time because you cannot see how your content is cutting through an oversaturated market. It never feels effective, so you put it off for days at a time. And while you are procrastinating, you know others are showing up consistently and making consistent sales.
You seem to be attracting misaligned clients.
The inquiries are coming in but the pattern is always the same. Good people, wrong fit. The budget is below your price point, the energy is chaotic, or they are not far enough along in their journey to do the kind of work you know you are exceptional at. Your brand is speaking, just not to the right people yet.
You are wasting time overthinking.
You hesitate before every post because you are not sure it is good enough. You are not sure people will understand what you do and why you do it just by looking at your content. All of that overthinking is costing you time you do not have. You want to show up, work your window efficiently, and sign off knowing your content moved the needle. Right now it does not feel that way.

Here is what it looks like when you rise to The Brand Standard.
Your dream clients walk into your space and your brand speaks to them like it already knows them. Your value is so clearly visible that the decision to buy feels obvious. Your logo, your colors, and your brand elements are working together to position you as the only choice in your market.
You are no longer spending hours in Canva building posts that bring in zero leads. You are no longer sharing the same tired DIY logo as your competitors. Your visual library is full of custom, professional designs that raise your perceived value before your clients even know what you are selling.
The Brand Standard was built for you if you have ever:
Laid on the floor of your office, completely fed up trying to figure out how to download a vector logo file for your printer.
Spent precious hours editing a Canva template for an Instagram ad that produced zero new leads.
Felt disheartened that your friends and family still cannot explain what your business does.
What do you mean by "No Wasted Space"?

The Seven Second Truth
The truth is, your brand has seven seconds to make an impact. Those seven seconds are the difference between making the sale and being scrolled past entirely. The Brand Standard turns those seven seconds into your competitive edge. You will show up as the high quality professional you already are, with the custom brand visuals to back it up. No more shrinking to make space for yourself. It is time to step into the premium position you have already earned.
THIS IS NOT FOR YOU IF:
Your business is just how you make money.
You are a prof marketer who already knows how to reach your ideal clients.
You are content with your current profit and client reach.
You want a brand that looks like everyone else's.
You only need an updated logo.
You are comfortable being unrecognizable to your dream clients.
THIS IS FOR YOU IF:
You genuinely love the work you do.
Your friends and family still cannot explain what your business does.
You want a brand system that points you toward success, not just a pretty logo.
You want a brand that makes you money instead of just costing you money.
You want visuals that actually reflect your value.
You are tired of your generic Canva brand. You are tired of running in circles.
It's time to look at something new
If you are completely sick & tired of…
Wasting time and money on marketing that does not convert.
Convincing misaligned clients that your prices are worth it.
Spending hours trying to make your logo work in a new format.
Watching your competition make sales while you wonder what you are doing wrong.
Not looking like the professional you already are.
Working with clients who just do not get it.
Hiring creatives who do not meet your standard.
Running a business that nobody recognizes by name.
The Work
Your brand is not coming from a template that a million other businesses are using and seeing zero results from. Everything at Point Made Studio is custom built for you and no one else.
Your logo suite is designed from scratch and built out into a full library of adaptable files, so you never deal with a blurry or low quality version again. Your color palette is developed with color theory and accessibility in mind, so you are never leaving simple sales on the table. Every visual element, from logos and color to patterns and imagery, works together seamlessly to speak to your audience on an emotional level your competitors simply cannot reach.
A custom brand means you are no longer competing on the same level as everyone else. You are speaking directly to your dream clients about their specific problems in a way that makes them feel seen. Your brand is designed for them. And when people feel that kind of recognition, they do not ask how much it costs.
They ask when they can start.
High quality visuals create high quality positioning. It really is that simple.
The Shift
After you start using a brand that is designed with intention, you notice a shift in your business and now your clients interact with you.

Your clients are aligned and they see your value immediately.
Charging premium pricing never feels out of place.
Your brand looks professional and distinct in an oversaturated market.
You never question whether your prices are justified again.



What's included inside The Brand Standard
The Brand Standard includes everything your business needs to make the shift from scrolled past to sold out. The entire experience is built around market strategy, design theory, and over ten years of professional brand identity design experience. If you are looking for a beautifully designed brand filled with logos and colors that capture your audience's attention on an emotional and psychological level, this is the package that takes your business into its next chapter.
It is more than a pretty logo. It is your brand, strategically designed to make you money.
No 1.
Your Strategic Foundation
Because a money-making brand isn’t just pretty.
These are the steps that are often missed and can mean the difference between a brand who look like they know what they are doing and one who doesn’t. Just like every beautiful castle, every brand needs a foundation, so I include these steps in all of my brand design packages.
We explore your brand's foundation from a strategic standpoint. Your business origin, your vision for growth, and the values you hold all determine the right course of action. This is what ensures your brand has the longevity and distinction to stay relevant over time.
Without a properly set foundation, even the most beautiful brand will crumble under pressure. We make sure yours is built to stand, saving you time, energy and money.
Who you are Now:
Brand Foundation
Mission Statement
Brand Story
Where you want to be:
Vision Statement
Measurable Goals
Brand Values
How you want to sell:
Demographic Bio
Problems and Solutions
USPs
No 2.
The Visual Library

What people see when they think "Brand Design"
These are your visuals. The logo design, color palette and fonts that people typically think of when they picture a brand design. However, it goes far beyond just a few pretty pictures.
Drawing directly from your custom strategy, you receive a bespoke visual library designed around your specific business needs. Nothing here is cookie cutter. Every element is uniquely yours.
Having a premium, high quality visual library means your pricing is backed up before you say a word. Your clients will not hesitate to invest because everything about how you show up communicates the level of professionalism and authority that justifies the cost.
Professional Logo Suite:
5+ Logo Designs (Primary, Secondary, Icon, etc)
Web & Print Files
Color Palette Adaptations
Reverse Logo Designs (for dark backgrounds)
Full Trademark Ownership Ability
Color Palette
Theory Based Color Palette
HEX, CMYK, & RBG codes
WCAG Accessibility Check
Supporting Visuals & Templates
Customer Patterns & Textures
Business Card Template
Email Signature Template
Creative Direction Materials
Typography System
Imagery Direction (for photoshoots or stock photos)
I package it all together for you in
Your Brand Curation
Getting a logo and a good luck is not a system. You will walk away with everything you need to launch your new brand, how use your new visuals, and start seeing a return on your investment.
Your brand curation is your road map and your visual designs organized together into a personalized brand library. No more digging for files. No more wasted time wondering where things are. Everything is in one place.
What's in your final Files:
All of Your Final Files
Vector and Raster Logo Files
Brand Folder Structure
Brand Guideline Document PDF
Next Steps Outline
Your 2 Custom Templates
Live 1:1 Edit Consultation
Bonus:
Know Your Buyer Type Guide
Bonus:
The CEO Lounge Dashboard
Investment Options
Are you ready for the brand identity design that will take your business to the next level?
Full investment: $4,250 USD
Total above includes taxes.
Now, let's go over some flexible payment options:
30% Down payment is due at signing.
A 10% administration fee applies to all flexible payment plan arrangements.
Automated invoices are provided with each payment for your financial records.
Not seeing the flexibility you need? Extended payment plans available. Let's chat.

It’s time to build that brand with purpose. With polish. With intention. And without wasted space.
At some time in your life, you may have been told your energy was “too-much”. But now, you have channeled that “too-much” and are trying to build your business with a brand identity that cuts corners when it needs to make a point.














































Based in Wisconsin
Working worldwide
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