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Brand design for the Business Owners who were once told they were “too-much”

Brand identity design with no wasted space.

Designs

Studio

Solutions

Get in touch

Scroll

Brand design for the Business Owners who were once told they were “too-much”

Brand identity design with no wasted space.

Based in Wisconsin

Based in Wisconsin

Working worldwide

Working worldwide

Featured in:

  • Avantika Jhanji Coaching

  • Powered Plans

  • Wisconsin National Army National GUard

  • 360 Outdoor Media Group

  • Wildflower and Wren Studio

  • Metro-Detroit Men's Therapy

  • Wisconsin National Air Force National GUard

  • Wildwood Acres

  • 360 Hunting Blinds

  • Frontier Supply

Hey Sweets,

"So, how's that little business of yours doing?"

You are still hearing everyone refer to your dream as "your little business" and something inside you chips away. That energy that was once called “too-much” feels like it’s draining. You have done the planning, yet everything still feels messy. You have taken the courses, and still feel a bit lost. You have created your stunning offers, yet still do not know how to show them off. You have taken the first steps, but feel like nothing is working. You do not understand how other businesses are doing it and now you are wondering, "What else can I possibly do?"

The brand identity you are putting out to the world does not reflect the quality behind the curtain. Everyone is walking past it like it is lobby art that is just taking up space. It feels like everything you have put into your business, every bit of energy, time, and money you have spent, has turned into something that is so easily passed by.

Your brand should not work that way. Every color choice, every font, every mark on the page should serve a purpose. At Point Made Studio, brand identity design starts with intention so every element earns its place. Because when your brand has that kind of purpose behind it, people feel it before they can even explain why. That feeling is the whole point. Nothing is by accident. Nothing is just to look pretty. I build brand identities with purpose. With polish. With intention. And with no wasted space.

Get Started Today

My Top-Tier Brand Identity Design Solutions

All Backed by Revenue-Driven Strategies. Not Just "Looking Pretty"
(Though They Do That Too)

The Logo Suite.

The Logo Suite.

Logo design without the questions and the headaches.

Every painting in a grand museum went through the hands of a craftsman before it ever met the wall. Your logo deserves the same standard. Whether you are starting from a brand new idea or bringing an existing logo that has lost its shine, I’ll build you a professional logo suite of 50+ files, crafted, refined, and ready to represent everything you have worked to build so you can start letting your logo do the work.

Custom Logo Design

5+ Variations

Web & Print files

Color Palette Variations

Full Trademark Ability

This is what I need

The Brand Standard.

The Brand Standard.

Have the professional brand that looks the part.

Every great story has a blueprint. Yours should too. No corners cut. No pieces missing. Just a solid foundation, a defined vision, a distinct voice, and a beautiful visual library built to back it all up. So you can stop undercharging, start attracting the clients worth working for, and spend your energy running a business that finally looks as good as it performs.

The Logo Suite +

Brand Foundation

Professional Color Palette

Typography System

Brand Visual Guidelines

Take me there

The Point Made Method.

The Point Made Method.

The All-in Strategic Brand Design.

You want your brand to be the main character. The spotlight. The solo. The cover. The Point Made Method goes deeper into the strategy, deeper into the story, and deeper into the intention behind every detail. Because a brand at this level is not just built to look pretty. It is built to make money. To position you at the top of your market and keep you there.

The Logo Suite +

The Brand Standard +

Your Market Strategy

Your Messaging Framework

Brand Persona & Archetype

Put together into a Brand Curation

Take me there

Not sure which one is right for you? Let's figure it out together.

See all of the Services

Portfolio Archives

Take a peek at a sample of my past projects to get a feel for how working with Point Made Studio can transform your business.

View All Work

Metro-Detroit Men's Therapy

The Point Made Method

Premium visual identity rooted in artistry, sustainability, and untamed elegance.

Avantika Jhanji Coaching

The Point Made Method

Premium visual identity rooted in artistry, sustainability, and untamed elegance.

My Approach

Every project is different. Every process is the same.

Every project is different.
Every process is the same.

Here’s how the process goes from wasted space to art work.

No. 1

Discovery

After we align on the details of your project, we dig deep into the foundation of your brand. What makes it unique, who it is speaking to, and what the landscape around it looks like. This is where the good stuff begins.

No. 1

Discovery

After we align on the details of your project, we dig deep into the foundation of your brand. What makes it unique, who it is speaking to, and what the landscape around it looks like. This is where the good stuff begins.

No 2.

Research

Using everything uncovered in discovery, we build the foundation every visual decision is built on. The direction becomes clear, the details become intentional, and the creative touches come into focus.

No 2.

Research

Using everything uncovered in discovery, we build the foundation every visual decision is built on. The direction becomes clear, the details become intentional, and the creative touches come into focus.

No 3.

Visual Design

This is where your brand comes to life on the page. Every color, every font, every mark is chosen with purpose and placed with precision. Nothing is by accident. Nothing is just pretty.

No 3.

Visual Design

This is where your brand comes to life on the page. Every color, every font, every mark is chosen with purpose and placed with precision. Nothing is by accident. Nothing is just pretty.

No 4.

Final Production

Your brand is packaged, polished, and delivered in everything you need to start making money with your brand from day one. No loose ends. No wasted space.

No 4.

Final Production

Your brand is packaged, polished, and delivered in everything you need to start making money with your brand from day one. No loose ends. No wasted space.

Who I work with

Every client that I work with is different. The story, the industry, the vision. All different. But there is always one thing they have in common.

They are done settling for a brand that does not do them justice.

I work with anyone from entrepreneurs and small businesses all the way to established brands. All businesses have something worth showing off. Now it is time your brand reflected that.

Who I work with

Every client that I work with is different. The story, the industry, the vision. All different. But there is always one thing they have in common.

They are done settling for a brand that does not do them justice.

I work with anyone from entrepreneurs and small businesses all the way to established brands. All businesses have something worth showing off. Now it is time your brand reflected that.

Why should I hire you instead of someone else?

Because cookie-cutter does not build legacies. I create brands from the ground up with over a decade of design experience and strategic thinking behind every single decision. The result is not just something that looks good. It is a brand built with purpose, built with polish, and built to grow your business.

I want more than what is listed. Can I add on?

Absolutely. During our onboarding call, we will map out exactly what your project needs. Any additions get folded into the same proven process. No shortcuts. No exceptions.

How do I receive my files?

Everything gets delivered in one clean drop via WeTransfer. Simple, organized, and ready to use the moment it lands in your inbox.

How much one-on-one time do I get with you?

More than you would expect. Your onboarding call runs about an hour. Revision calls vary by project scope. Delivery calls can run anywhere from one to three hours. When it is all said and done, plan on at least two hours of direct, focused time together.

Do I own the final designs once the project is complete?

Yes. Full legal ownership transfers to you upon final payment. Your brand belongs to you.

Do you work with clients outside the Midwest?

All the time. I am proudly Midwest-based, but my process is built for remote. Wherever you are, we can work together without missing a beat.

When is my first payment due?

Your first payment is due at contract signing. Your payment and your signature together book your project start date and lock in your pricing.

Do you offer payment plans?

Yes. I offer flexible payment plans in three, six, and twelve month setups with automatic payments so there is nothing to keep track of on your end. Your investment should feel like a decision, not a barrier. We will find the structure that works for you during our onboarding call.

Have you worked with my industry before?

This is a fair question and I understand why it matters. The truth is, my system is built to adapt. With over a decade of professional design experience, I have worked across industries and the process works because it is not built around the industry. It is built around your client. We go deep into your client's psyche together so every visual decision is designed specifically for the people you are trying to reach.

Why should I hire you instead of someone else?

I want more than what is listed. Can I add on?

How do I receive my files?

How much one-on-one time do I get with you?

Do I own the final designs once the project is complete?

Do you work with clients outside the Midwest?

When is my first payment due?

Do you offer payment plans?

Have you worked with my industry before?

Why should I hire you instead of someone else?

Because cookie-cutter does not build legacies. I create brands from the ground up with over a decade of design experience and strategic thinking behind every single decision. The result is not just something that looks good. It is a brand built with purpose, built with polish, and built to grow your business.

I want more than what is listed. Can I add on?

Absolutely. During our onboarding call, we will map out exactly what your project needs. Any additions get folded into the same proven process. No shortcuts. No exceptions.

How do I receive my files?

Everything gets delivered in one clean drop via WeTransfer. Simple, organized, and ready to use the moment it lands in your inbox.

How much one-on-one time do I get with you?

More than you would expect. Your onboarding call runs about an hour. Revision calls vary by project scope. Delivery calls can run anywhere from one to three hours. When it is all said and done, plan on at least two hours of direct, focused time together.

Do I own the final designs once the project is complete?

Yes. Full legal ownership transfers to you upon final payment. Your brand belongs to you.

Do you work with clients outside the Midwest?

All the time. I am proudly Midwest-based, but my process is built for remote. Wherever you are, we can work together without missing a beat.

When is my first payment due?

Your first payment is due at contract signing. Your payment and your signature together book your project start date and lock in your pricing.

Do you offer payment plans?

Yes. I offer flexible payment plans in three, six, and twelve month setups with automatic payments so there is nothing to keep track of on your end. Your investment should feel like a decision, not a barrier. We will find the structure that works for you during our onboarding call.

Have you worked with my industry before?

This is a fair question and I understand why it matters. The truth is, my system is built to adapt. With over a decade of professional design experience, I have worked across industries and the process works because it is not built around the industry. It is built around your client. We go deep into your client's psyche together so every visual decision is designed specifically for the people you are trying to reach.

"Her creativity, professionalism, and attention to detail exceeded expectations. I highly recommend her for any project—she’s a true asset who delivers exceptional results!"

Benjamin Bachman

November 2024

"When my producing partner and I set out to launch our formal efforts to build the American Globe Center, we needed a professional brand identity.  Our brand had to embody the history from which we were drawing, but also feel fresh, modern, dramatic, and meaningful.  Kaitlyn Smith-Leis was able to synthesize all of the vision and inspiration behind the AGC and turn it into a sleek and sophisticated brand. The rich color palette, the smartly integrated fonts, the nods to our Shakespearean background, the story of rising from the ashes - every element brought who we are to life. Kaitlyn was an adept and communicative partner throughout the process - working with Jim and I to finesse the few elements we wanted to explore more deeply.  Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud."

Tom Evans

March, 2026

"I was really impressed with Kaity’s work on my brand package. She ls really easy to work with, was very well-organized and was super creative in her ability to really understand my vision for this business. I’d definitely recommend her and will be using her services going forward when needed!"

Michael Lamerato

January 2026

"Working with Kaitlyn has been nothing short of truly a dream experience! From start to finish, she brought so much more than just design skills to the table. Kaitlyn is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. The brand audit itself was so clarifying for me. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative. Her attention to detail is outstanding - she doesn’t miss a thing in the audit, whether it’s the overall aesthetic or the tiniest nuances like the business cards paper quality…"

Avantika Coaching

June 2025

"Excellent experience working with Kaity on the branding project for our client! Professionalism and quality of work is excellent!"

Merle Fisher

Februrary 2025

"Kaitlyn’s ability to blend artistry with strategy gave me confidence that my brand identity was in the right hands. She made the process enjoyable, stress-free, and inspiring. I would highly recommend her to anyone looking for a brand partner who listens deeply, designs thoughtfully, and makes collaboration effortless."

Laci Lund

October 2025

"As the inaugural leadership of a new organization, the brand you establish leaves a lasting legacy. We had a lot of ideas, but needed a creative mind to bring it to life and Kaity's work was better than we could have imagined! She is pleasant to work with, very responsive, and was flexible with our requests and desired timeline. We are thankful she is a part of our Silverback family and highly recommend her services!"

Katelyn Stuart

August 2023

"I wasn’t sure where to take my brand next, but Kaitlyn truly saved the day! Her brand analysis was incredibly thorough—far beyond what I expected—and she took the time to walk me through everything in a way that made sense, even as someone new to the branding world. On top of that, I absolutely LOVE the new logo and business cards she designed. If you’re thinking about working with Kaitlyn, do it. You won’t be disappointed."

Kristen Carman

July 2025

"I was really impressed with Kaity’s work on my brand package. She ls really easy to work with, was very well-organized and was super creative in her ability to really understand my vision for this business. I’d definitely recommend her and will be using her services going forward when needed!"

Michael Lamerato

January 2026

"Kaitlyn’s ability to blend artistry with strategy gave me confidence that my brand identity was in the right hands. She made the process enjoyable, stress-free, and inspiring. I would highly recommend her to anyone looking for a brand partner who listens deeply, designs thoughtfully, and makes collaboration effortless."

Laci Lund

October 6, 2025

"Working with Kaitlyn has been nothing short of truly a dream experience! From start to finish, she brought so much more than just design skills to the table. Kaitlyn is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. The brand audit itself was so clarifying for me. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative. Her attention to detail is outstanding - she doesn’t miss a thing in the audit, whether it’s the overall aesthetic or the tiniest nuances like the business cards paper quality…"

Avantika Coaching

June 25th 2025

At some time in your life, you may have been told your energy was “too-much”. But now, you have channeled that “too-much” and are trying to build your business with a brand identity that cuts corners when it needs to make a point.

It’s time to build that brand with purpose. With polish. With intention. And without wasted space.

I'm Ready to Start

Brand identity design with no wasted space.

Book a Call with Kait

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