Classic paper texture background used in Point Made Studio brand design projects

The logo Suite

Professional logo design for businesses ready to stop blending in.

Classic paper texture background used in Point Made Studio brand design projects

A signature is the most personal mark you can leave on something. Your logo is no different. Whether you are stepping into something brand new or rebuilding what you already have, The Logo Suite takes your logo from unremarkable to completely impossible to ignore. This is the logo design experience that brings your brand identity to the level it has always deserved.

Classic paper texture background used in Point Made Studio brand design projects

Running your brand has not gone as smoothly as you thought it would.

Running your brand has not gone as smoothly as you thought it would.

Your logo does not feel professional.

You cannot seem to get your brand to look as polished as you know it should. You know where you want your brand to be. Getting it to a level that actually feels elevated is the part that keeps escaping you. What you are sure of is this: the way your logo looks right now is not working.

You hesitate every time you use it.

You pause before using your logo file every single time because you are not confident it is the right file or that it will hold up after you hit post. All of that hesitation is time you could be spending making money. Instead you are second guessing every post, every business card design, and every email send off. A logo should give you confidence, not cost you it.

You do not stand out.

Posting online feels like a waste of time because you cannot see how your logo is cutting through the crowd. You have spotted other businesses using logos so similar to yours that you start second guessing yourself. It never feels effective, so you put it off for days at a time. And while you are sitting still, your competition is showing up and making sales.

Your logo is an annoyance instead of an asset.

You have spent countless hours trying to convert a Canva file into a transparent PNG. Every time you send something to your printer you are crossing your fingers and hoping the money you spent does not go to waste on a blurry result. Your files are a mess of Logo.jpg, Logo-1.jpg, and Logofinal.png with no clear system and no clear answer for where anything lives. A logo should make your life easier. Right now yours is doing the opposite.

Your logo works against you instead of for you.

Your logo works against you instead of for you.

The template does not work the way you want it to, so you change the template. The hoodie you love does not have a spot where the logo shows up crisp and clear, so you pick a different one. You want sustainable packaging, and yet your logo will not print cleanly with the right techniques because you do not have the right file, so you go a different route. You are bending yourself around something that was supposed to make your life easier. Your logo should be saving you time, money, and decisions. Not costing you all three.

The template does not work the way you want it to, so you change the template. The hoodie you love does not have a spot where the logo shows up crisp and clear, so you pick a different one. You want sustainable packaging, and yet your logo will not print cleanly with the right techniques because you do not have the right file, so you go a different route. You are bending yourself around something that was supposed to make your life easier. Your logo should be saving you time, money, and decisions. Not costing you all three.

Classic paper texture background used in Point Made Studio brand design projects

It does not have to be that way.

Here is what it looks like when your logo is doing its job.

Your clients align with your brand the moment they encounter it. They do not question your pricing or your credibility because your visuals already answered those questions before you said a word. Your logo is designed to position you as the obvious choice in your market. And instead of scrambling with one file that barely works, you have a complete suite of professional logo files ready for every format, every space, and every moment your brand needs to show up.

You are no longer wasting hours in Canva trying to figure out the right file type. You are no longer stuck with a logo that was never really built for your business in the first place. Whether you are starting fresh or rebuilding what you have, your visual library is full of custom professional files that raise your perceived value before your clients even know what you are selling.

Classic paper texture background used in Point Made Studio brand design projects

The Logo Suite was made for those who have:

Cursed at their computer when they realized their logo looks terrible on their website.

Wasted hours trying to make a logo work on something it was never designed for.

Cringed seeing a competitor using a logo that looks almost identical to theirs.

Stared at a blank Canva screen wondering where to even start with a new logo.

Launched a business and realized the logo they threw together is not going to cut it.

Lost countless hours trying to make their business look professional without the logo to back it up.

Classic paper texture background used in Point Made Studio brand design projects

No Wasted Space

What do you mean by "No Wasted Space"?

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice, every curve, every color, every font was chosen with purpose. The analogy that comes up most often is hotel art. It is colorful. It is pretty. And still, it exists for one reason only: to fill empty walls. It is not there to connect with anyone. Not there to make them feel something. Not there to stop them in their tracks and make them think.

Your brand identity needs to do all of those things. It needs to be more than pretty. You need a brand with no wasted space.

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice, every curve, every color, every font was chosen with purpose. The analogy that comes up most often is hotel art. It is colorful. It is pretty. And still, it exists for one reason only: to fill empty walls. It is not there to connect with anyone. Not there to make them feel something. Not there to stop them in their tracks and make them think.

Your brand identity needs to do all of those things. It needs to be more than pretty. You need a brand with no wasted space.

Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio
Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio
Classic paper texture background used in Point Made Studio brand design projects

The Seven Second Truth

The truth is, your brand has seven seconds to make an impact. Those seven seconds are the difference between making the sale and being scrolled past entirely. The Brand Standard turns those seven seconds into your competitive edge. You will show up as the high quality professional you already are, with the custom brand visuals to back it up. No more shrinking to make space for yourself. It is time to step into the premium position you have already earned.

THIS IS NOT FOR YOU IF:

  • You want a cookie cutter logo that looks like everyone else's.

  • You are comfortable being unrecognizable to your dream clients.

  • You are fine with wasting time and money on a logo that is not working.

  • You do not want a professionally designed logo.

  • You are content with where your business is right now.

  • You do not care about showing up with quality and intention.

  • You are okay having to explain your value every single time.

THIS IS FOR YOU IF:

  • You genuinely love the work you do and want your logo to reflect that.

  • You are ready to make more money and you know your brand is holding you back.

  • You want an organized, professional visual library you can actually use.

  • You want a logo that pulls in your dream clients instead of confusing them.

  • You want a logo that reflects your value before you say a single word.

  • You are tired of your generic Canva logo and you are ready to be done with it.

  • You are tired of running in circles and you are ready to move forward.

Avantika Jhanji Coaching Logo Design mockup with coffee and a journal from Point Made Studio's Brand Design

"From start to finish, she brought so much more than just design skills to the table. Kaitlyn is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. The brand audit itself was so clarifying for me. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative. Her attention to detail is outstanding - she doesn’t miss a thing in the audit, whether it’s the overall aesthetic or the tiniest nuances like the business cards paper quality. Before Kaitlyn worked on my brand, my brand was a chaotic mix of random colours and styles that didn’t reflect who I am or where I want to go. But Kaitlyn expertly transformed all that into a premium, luxury brand identity that perfectly captures the essence and ambition behind my business. Thanks to her, I now have a brand that feels cohesive, elevated, and exactly aligned with my goals. I wholeheartedly recommend working with Point Made Studio to anyone who wants a designer who truly “gets it” and delivers exceptional results, ahead of time."

Avantika Jhanji

Founder of Avantika Coaching

Avantika Jhanji Coaching Logo Design mockup with coffee and a journal from Point Made Studio's Brand Design

Working with Kaitlyn has been nothing short of truly a dream experience! From start to finish, she brought so much more than just design skills to the table...I wholeheartedly recommend working with Point Made Studio to anyone who wants a designer who truly “gets it” and delivers exceptional results, ahead of time.

Avantika Jhanji

Founder of Avantika Coaching

Classic paper texture background used in Point Made Studio brand design projects

It is time to stop:

  • Wasting time and money on marketing built around a logo that is not working.

  • Convincing misaligned clients that your prices are worth it.

  • Spending hours trying to make your logo work in a space it was never built for.

  • Watching your competition make sales while you wonder what you are doing wrong.

  • Not looking like the professional you already are.

  • Working with clients who just do not get it.

  • Settling for creatives who do not meet your standard.

  • Running a business that nobody recognizes by its logo.

Classic paper texture background used in Point Made Studio brand design projects

The Work

Your logo is not going to be another template that a million other businesses are already using. Everything at Point Made Studio is custom built for you, designed to make the right impression on the right people.

Whether you are coming in with an existing file or starting from a brand new concept, your logo is designed from the ground up with intention. Your custom logo is then built out into a complete suite of adaptable professional files so you never deal with a blurry or low quality version again.

Every color variation is accounted for so you always have the exact file you need in the exact color you need for every project. Web and print file types are all included. JPGs, transparent PNGs, SVGs, EPSs, and PDFs. Every format your business will ever need, organized, labeled, and ready to go.

Your custom logo means you are no longer competing on the same visual level as everyone else. Your logo is designed for your dream clients specifically, built to make them feel like they would be missing out if they passed you by.

High quality design creates high quality positioning. It really is that simple.

Classic paper texture background used in Point Made Studio brand design projects

The Shift

After you start using a logo that is designed with intention, you notice a shift in your business and now your clients interact with you.

Your clients are aligned and they see your value immediately.

Charging premium pricing never feels out of place.

Your brand looks professional and distinct in an oversaturated market.

You never question whether your prices are justified again.

Classic paper texture background used in Point Made Studio brand design projects

What's included inside The Logo Suite

This is where the logo that has been holding you back, or the concept you have been sitting on, gets the treatment it deserves. Not a quick refresh. Not a template with your name dropped in. A carefully considered, custom logo design built around your brand's value and character from the ground up. Combining design theory, color theory, and over ten years of professional brand identity design experience, I deliver a complete suite of logo files that makes showing up for your business feel like second nature.

It is more than a pretty logo. It is your money making identity.

Classic paper texture background used in Point Made Studio brand design projects

No 1.

Your Strategic Foundation

Because a money-making brand isn’t just pretty.

These are the steps that are often missed and can mean the difference between a brand who look like they know what they are doing and one who doesn’t. Just like every beautiful castle, every brand needs a foundation, so I include these steps in all of my brand design packages.

We explore your brand's foundation from a strategic standpoint. Your business origin, your vision for growth, and the values you hold all determine the right course of action. This is what ensures your brand has the longevity and distinction to stay relevant over time.

Without a properly set foundation, even the most beautiful brand will crumble under pressure. We make sure yours is built to stand, saving you time, energy and money.

Who you are Now:

Brand Foundation

Mission Statement

Brand Story

Where you want to be:

Vision Statement

Measurable Goals

Brand Values

How you want to sell:

Demographic Bio

Problems and Solutions

USP Writeup

Classic paper texture background used in Point Made Studio brand design projects

No 2.

Professional Logo Suite

This is what you are really here for: the logo design package of your dreams.

Drawing from your brand's foundation and direction, you receive a custom logo designed around your specific business and no one else's. Nothing here is cookie cutter. Your logo is uniquely yours, built to be recognizable in a crowd from day one.

A high quality professional logo suite backs up your value and your pricing before you say a word. Your clients will not hesitate to invest because everything about how you show up communicates the level of professionalism and authority that justifies the cost

Professional Logo Suite:

Custom Logo Design

5+ Logo Designs

Primary Logo

Secondary Logo

Icon

Horizontal Wordmark

Stacked Workmark

Reverse Logo Designs (for Dark Backgrounds)

Reverse Logo Designs
(for Dark Backgrounds)

Full Trademark Ownership

Color Palette adaptations:

Logo files exported out to meet your brand's color needs

No limit on solid color logo adaptations

Brand color reference (HEX, CMYK, or RBG codes) required

Brand color reference
(HEX, CMYK, or RBG codes) required

Web & Print Files:

PNGs - Transparent Web Use Files

PNGs - Transparent Web
Use Files

EPSs - High Resolution Vector Files

EPSs - High Resolution
Vector Files

JPGs - Print Optimized Files

SVGs - Popular for Merch & Web Use

PDFs - For Easy Accessibility

File Organization

Organized by Layout

Organized by Color

Organized by File Type

Clear Folder & File Labels

No more wasting time digging for files!

Classic paper texture background used in Point Made Studio brand design projects

Curious how this brand package compares to the others?

Here is a quick look at what each package includes so you can you are starting at the right point without having to read three pages to figure it out.

Logo Suite Design

Visual Library

Professional Color Palette

Typography System

Visual Patterns and Textures

Imagery Direction

Business Card Template

Email Signature Template

Brand Guideline Document

Market Gap Research

Competitor Analysis

Messaging Framework

Brand Voice Development

Brand Archetype

Synesthesia Mood Board

Printed Business Cards

Live 1:1 Edit Consultations

Average Turn Time

The Logo Suite

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

1 Week

The Brand Standard

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

4 Weeks

The Point Made Method

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

2+ Sessions

By Project

"When my producing partner and I set out to launch our formal efforts to build the American Globe Center, we needed a professional brand identity.  Our brand had to embody the history from which we were drawing, but also feel fresh, modern, dramatic, and meaningful.  Kaitlyn Smith-Leis was able to synthesize all of the vision and inspiration behind the AGC and turn it into a sleek and sophisticated brand. The rich color palette, the smartly integrated fonts, the nods to our Shakespearean background, the story of rising from the ashes - every element brought who we are to life. Kaitlyn was an adept and communicative partner throughout the process - working with Jim and I to finesse the few elements we wanted to explore more deeply.  Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud."

Tom Evans

Founder of The American Globe Center

Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud.

Tom Evans

Founder of The American Globe Center

Classic paper texture background used in Point Made Studio brand design projects

Why should I hire you instead of someone else?

Because cookie-cutter does not build legacies. I create brands from the ground up with over a decade of design experience and strategic thinking behind every single decision. The result is not just something that looks good. It is a brand built with purpose, built with polish, and built to grow your business.

I want more than what is listed. Can I add on?

Absolutely. During our onboarding call, we will map out exactly what your project needs. Any additions get folded into the same proven process. No shortcuts. No exceptions.

How do I receive my files?

Everything gets delivered in one clean drop via WeTransfer. Simple, organized, and ready to use the moment it lands in your inbox.

How much one-on-one time do I get with you?

More than you would expect. Your onboarding call runs about an hour. Revision calls vary by project scope. Delivery calls can run anywhere from one to three hours. When it is all said and done, plan on at least two hours of direct, focused time together.

Do I own the final designs once the project is complete?

Yes. Full legal ownership transfers to you upon final payment. Your brand belongs to you.

Do you work with clients outside the Midwest?

All the time. I am proudly Midwest-based, but my process is built for remote. Wherever you are, we can work together without missing a beat.

When is my first payment due?

Your first payment is due at contract signing. Your payment and your signature together book your project start date and lock in your pricing.

Do you offer payment plans?

Yes. I offer flexible payment plans in three, six, and twelve month setups with automatic payments so there is nothing to keep track of on your end. Your investment should feel like a decision, not a barrier. We will find the structure that works for you during our onboarding call.

Have you worked with my industry before?

This is a fair question and I understand why it matters. The truth is, my system is built to adapt. With over a decade of professional design experience, I have worked across industries and the process works because it is not built around the industry. It is built around your client. We go deep into your client's psyche together so every visual decision is designed specifically for the people you are trying to reach.

Why should I hire you instead of someone else?

I want more than what is listed. Can I add on?

How do I receive my files?

How much one-on-one time do I get with you?

Do I own the final designs once the project is complete?

Do you work with clients outside the Midwest?

When is my first payment due?

Do you offer payment plans?

Have you worked with my industry before?

Classic paper texture background used in Point Made Studio brand design projects

Investment Options

Are you ready for the brand identity design that will take your business to the next level?

Full investment: $2,000 USD

Full investment:
$2,000 USD

Total above includes taxes.

Now, let's go over some flexible payment options:

Standard Payment Plan

30% Down Payment

+1 Payment

Professional Logo Design

50+ Logo Files

1:1 Edit Consultation

Vector and Raster Files

Full Copyright Ownership

$600 Down Payment

$1,400

Remaining Balance

Standard Payment Plan

30% Down Payment

+1 Payment

$600 Down Payment

$1,400

Remaining Balance

Flexible Payment Plan

30% Down Payment

+ 3 Payments

Professional Logo Design

50+ Logo Files

1:1 Edit Consultation

Vector and Raster Files

Full Copyright Ownership with Final Payment

$600 Down Payment

$733.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 3 Payments

$600 Down Payment

$733.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

Professional Logo Design

50+ Logo Files

1:1 Edit Consultation

Vector and Raster Files

Full Copyright Ownership with Final Payment

$600 Down Payment

$366.67

x6 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

$600 Down Payment

$366.67

x6 Monthly Installments

First payment due at signing.

A 10% administration fee applies to all flexible payment plan arrangements.

Automated invoices are provided with each payment for your financial records.

Not seeing the flexibility you need? Let's chat.

It’s time to build that brand with purpose. With polish. With intention. And without wasted space.

At some time in your life, you may have been told your energy was “too-much”. But now, you have channeled that “too-much” and are trying to build your business with a brand identity that cuts corners when it needs to make a point.

Based out of Tomah, Wisconsin United States of America

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