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The complete logo design without the headaches or hesitation.

The Logo Suite

Professional logo design for businesses ready to stop blending in.

A signature is the most personal mark you can leave on something. Your logo is no different.

A signature is the most personal mark you can leave on something. Your logo is no different.

Whether you are stepping into something brand new or rebuilding what you already have, The Logo Suite takes your logo from unremarkable to completely impossible to ignore. This logo design experience brings your brand identity to the level it deserves.

Whether you are stepping into something brand new or rebuilding what you already have, The Logo Suite takes your logo from unremarkable to completely impossible to ignore. This logo design experience brings your brand identity to the level it deserves.

Running your brand hasn't gone as smoothly as you'd hoped.

Running your brand hasn't gone as smoothly as you'd hoped.

Your logo does not feel professional.

You know where you want your brand to be, but you cannot seem to get it as polished as you know it can be. Getting it to a level that feels elevated keeps escaping you. What you are sure of is this: the way your logo looks right now isn't working.

You hesitate every time you use it.

You pause before using your logo file, not confident it's the right file or that it will hold up after you hit post. All of that hesitation is time you could be spending earning — not second guessing every post, business card design, and email. A logo should give you confidence, not take it away.

You do not stand out.

Your logo feels similar to others and gets lost in the crowd. And while you're struggling in the noise, your competition is catching eyes and making sales. Your logo should set you apart and be the envy of your business rivals.

Your logo is an annoyance, not an asset.

You've spent countless hours trying to convert a Canva file into a transparent PNG. You cross your fingers every time something goes to the printer, hoping the money you spent isn't wasted on a blurry result. Files are a mess of "Logo.jpg," "Logo-1.jpg," and "Logofinal.png" with no clear system and no clear answer for where anything lives. A logo should make your life easier, and right now it's complicating it.

You have one logo you love, but it's not enough.

You invested in a logo design and you've made due, so far, but you're sick of the limitation. You don't want to start from scratch, possibly loosing all of the brand recognition you've built up over the years, but you know that you need more than just the one logo file you have been trying to work with.

You are done guessing with logo files.

You are over trying to figure out where your logo files are, which logo files are which and whether they will work for what you need them to. You no longer have the time or patience to dig through your messy folder of mismatched logo files only to not be completely sure the one you find will even work.

Your logo limits you, instead of building your business.

Your logo limits you, instead of building your business.

The Canva template doesn't work the way you want it to, so you change the template. There's no spot on the hoodie you love where the logo fits, so you pick a different one. You want sustainable packaging, but your files won't adapt, so you go a different route. You're bending yourself around something that is supposed to make your life easier. Your logo should be save you time, money, and energy — not cost you all three.

The Canva template doesn't work the way you want it to, so you change the template. There's no spot on the hoodie you love where the logo fits, so you pick a different one. You want sustainable packaging, but your files won't adapt, so you go a different route. You're bending yourself around something that is supposed to make your life easier. Your logo should be save you time, money, and energy — not cost you all three.

It does not have to be that way.

Here's what it looks like when your logo is doing its job.

Your clients align with your brand the moment they encounter it. They don't question your pricing or your credibility because your visuals answered those questions before you said a word. Your logo positions you as the obvious choice in your market. And instead of scrambling with one file that barely works, you have a complete suite of professional logo files ready for every format, every space, and every moment your brand needs to show up.

You're no longer wasting hours in Canva trying to figure out the right file type or stuck with a logo that was never really built for your business in the first place. Whether starting fresh or rebuilding what you have, your visual library is full of intentially designed files that raise your perceived value before clients even know what you're selling.

It does not have to be that way.

Here's what it looks like when your logo is doing its job.

Your clients align with your brand the moment they encounter it. They don't question your pricing or your credibility because your visuals answered those questions before you said a word. Your logo positions you as the obvious choice in your market. And instead of scrambling with one file that barely works, you have a complete suite of professional logo files ready for every format, every space, and every moment your brand needs to show up.

You're no longer wasting hours in Canva trying to figure out the right file type or stuck with a logo that was never really built for your business in the first place. Whether starting fresh or rebuilding what you have, your visual library is full of intentially designed files that raise your perceived value before clients even know what you're selling.

The Logo Suite was made for those who have:

Cursed at their computer when they realize their logo looks terrible on their website.

Wasted hours trying to make a logo work on something it was never designed for.

Cringed seeing a competitor using a logo that looks nearly identical to theirs.

Stared at a blank Canva screen wondering where to start with a new logo.

Launched a business and realized the logo they threw together isn't going to cut it.

Lost countless hours trying to make their business look professional without the logo to back it up.

No Wasted Space

What do you mean by "No Wasted Space"?

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice — every curve, every color, every font — was chosen with purpose. The analogy that comes up most often is hotel art. It's colorful. It's pretty. Yet, it exists for only one reason: to fill empty walls. It's not meant to connect with anyone. It's not there to make them feel something. It's not there to stop them in their tracks and make them think.

Your brand identity needs to do all of these things.
More than pretty, it has no wasted space.

Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice — every curve, every color, every font — was chosen with purpose. The analogy that comes up most often is hotel art. It's colorful. It's pretty. Yet, it exists for only one reason: to fill empty walls. It's not meant to connect with anyone. It's not there to make them feel something. It's not there to stop them in their tracks and make them think.

Your brand identity needs to do all of these things.
More than pretty, it has no wasted space.

Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio
Brand identity design logo symbolism breakdown showing a golf monogram mark with a script M, putter, golf hole, and ball representing familiarity, grounding, history, and forward movement — Point Made Studio

The Seven Second Truth

The truth is, your brand has seven seconds to make an impact. Those seven seconds are the difference between making the sale and being scrolled past entirely. The Logo Suite is designed to turns those seven seconds into your competitive edge. You will show up as the high-quality professional you already are, with the custom logo to back it up. No more shrinking to make space for yourself. It's time to step into the premium position you have already earned.

THIS IS NOT FOR YOU IF:

  • You want a cookie-cutter logo that doesn't feel unique.

  • You're comfortable being unrecognizable to your dream clients.

  • You're fine with wasting time and money on a logo that doesn't work.

  • You do not want a professionally designed logo.

  • You're content with where your business is currently.

  • You don't care to show up with quality and intention.

  • You are okay with having to explain your value every single time.

THIS IS FOR YOU IF:

  • You genuinely love the work you do and want your logo to reflect that.

  • You're ready to make more money, and you know your brand is holding you back.

  • You want an organized, professional visual library you can actually use.

  • You want a logo that attracts your dream clients rather than confusing them.

  • You want a logo that reflects your value before you say a single word.

  • You're tired of your generic Canva logo, and you're ready to be done with it.

  • You're tired of running in circles and ready to move forward.

"Working with Kaitlyn has been nothing short of truly a dream experience! [She] is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative."

Avantika Jhanji

Founder of Avantika Coaching

"Working with Kaitlyn has been nothing short of truly a dream experience! [She] is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative."

Avantika Jhanji

Founder of Avantika Coaching

It's time to look at something new &

It's time to stop:

  • Wasting time and money on marketing built around a logo that doesn't work.

  • Convincing misaligned clients that your prices are worth it.

  • Spending hours trying to make your logo work in a space it was never built for.

  • Watching your competition make sales while you wonder what you're doing wrong.

  • Not looking like the professional you already are.

  • Working with clients who just don't get it.

  • Settling for creatives who don't meet your standard.

  • Running a business that nobody instantly recognizes by its logo.

  • Wasting time and money on marketing built around a logo that doesn't work.

  • Convincing misaligned clients that your prices are worth it.

  • Spending hours trying to make your logo work in a space it was never built for.

  • Watching your competition make sales while you wonder what you're doing wrong.

  • Not looking like the professional you already are.

  • Working with clients who just don't get it.

  • Settling for creatives who don't meet your standard.

  • Running a business that nobody instantly recognizes by its logo.

The Work

Your brand isn't coming from a template that a million other businesses are using and seeing zero results. Everything at Point Made Studio is custom-built for you and no one else.

Your logo suite is designed from scratch and built into a full library of adaptable files, so you never have to deal with a blurry or low-quality version again. Your color palette is developed with color theory and accessibility in mind, so you never leave simple sales on the table. Every visual element, from logos and color to patterns and imagery, works together seamlessly to speak to your audience on an emotional level your competitors simply cannot reach.

A custom brand means you're no longer competing on the same level as everyone else. You're speaking directly to your target clients about their specific problems in a way that makes them feel seen. Your brand is designed for them.

When people feel that kind of recognition, they don't ask how much it costs. They ask when they can start.

High-quality visuals create high-quality positioning. It really is that simple.

The Shift

After using an intentionally designed logo, you notice a shift in your business, and clients now interact with you.

Your clients are aligned and they see your value immediately.

Charging premium pricing never feels out of place.

Your brand looks professional and distinct in an oversaturated market.

You no longer question whether your prices are justified.

what is included in The Logo Suite

This is where the logo that's been holding you back (or the concept you've been sitting on) gets the treatment it deserves. Not a quick refresh. Not a template with your name dropped in. A carefully considered, custom logo design built around your brand's value and character from the ground up.

By combining modern design theory with over ten years of professional experience, I deliver a complete suite of logo files that make showing up for your business feel like second nature.

More than a pretty logo, it's your money-making identity.

No 1.

Because a money-making brand isn’t just pretty.

Your Strategic Foundation

Your Strategic Foundation

Often overlooked, these steps can make the difference between a brand that looks like it knows what it's doing and one that doesn’t. Just like every beautiful castle, each brand needs a foundation, so I include these steps in all brand design packages.

We strategically explore the foundation of your brand. Your business origin, your vision for growth, and the values you hold all determine the right course of action. This is what ensures your brand has the longevity and distinction to stay relevant over time.

Without a properly set foundation, even the most beautiful brand will crumble under pressure. We make sure yours is built to last, saving you time, energy, and money.

Who you are Now:

  • Brand Foundation

  • Mission Statement

  • Brand Story

Where you want to be:

  • Vision Statement

  • Measurable Goals

  • Brand Values

How you want to sell:

  • Demographic Bio

  • Problems and Solutions

  • USPs

No 2.

This is what you're here for: the logo design package of your dreams.

Professional Logo Suite

Professional Logo Suite

Drawing from your brand's foundation and direction, I design a custom logo tailored to your business, not anyone else's. Nothing here is cookie-cutter. Your logo is uniquely yours, built to be recognizable in a crowd from day one.

A high-quality professional logo suite backs up your value and your pricing before you say a word. Your clients want to invest because everything about your presentation communicates the level of professionalism and authority that justifies the cost.

Professional Logo Suite:

  • Custom Logo Design

  • 5+ Logo Designs (Depending on YOUR Business's Needs)

  • Reverse Logo Designs (for Dark Backgrounds)

  • Full Trademark Ownership Ability

Web & Print Files:

  • PNGs - Transparent Web Use Files

  • EPSs - High Resolution Vector Files

  • JPGs - Print Optimized Files

  • SVGs - Popular for Merch & Web Use

  • PDFs - For Easy Accessibility

Color Palette adaptations:

  • Logo files are exported to meet your brand's color needs

  • No limit on solid color logo adaptations

  • Brand color reference required

Time-saving Organized FIle Library

  • Organized by Layout

  • Organized by Color

  • Organized by File Type

  • Clear Folder & File Labels

  • No more wasted time digging for files!

Curious how the logo suite compares to the others?

Here's a quick look at what each package includes, so you know you're starting at the right point.

Strategic Brand Foundation

Logo Suite Design

Visual Library

Professional Color Palette

Typography System

Visual Patterns and Textures

Imagery Direction

Business Card Template

Email Signature Template

Brand Guideline Document

Market Gap Research

Competitor Analysis

Messaging Framework

Brand Voice Development

Brand Archetype

Synesthesia Mood Board

Printed Business Cards

Live 1:1 Edit Consultations

Average Turn Time

The Logo Suite

Included

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

1 Week

The Brand Standard

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

Not Included

1 Session

4 Weeks

The Point Made Method

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

2+ Sessions

By Project

"When my producing partner and I set out to launch our formal efforts to build the American Globe Center, we needed a professional brand identity.  Our brand had to embody the history from which we were drawing, but also feel fresh, modern, dramatic, and meaningful.  Kaitlyn Smith-Leis was able to synthesize all of the vision and inspiration behind the AGC and turn it into a sleek and sophisticated brand. The rich color palette, the smartly integrated fonts, the nods to our Shakespearean background, the story of rising from the ashes - every element brought who we are to life. Kaitlyn was an adept and communicative partner throughout the process - working with Jim and I to finesse the few elements we wanted to explore more deeply.  Whether you are a new brand looking to break through and raise millions in capital, or an established brand needing a refresh to reach a broader audience, I cannot recommend Kaitlyn highly enough.  She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud."

Tom Evans

Founder of The American Globe Center

"She is one of those unique marketers who can step into any business in any vertical, and help create the identity it needs to not only stand out, but stand proud."

Tom Evans

Founder of The American Globe Center

Why should I hire you instead of someone else?

Because cookie-cutter does not build legacies. I create brands from the ground up with over a decade of design experience and strategic thinking behind every single decision. The result is not just something that looks good. It is a brand built with purpose, built with polish, and built to grow your business.

I want more than what is listed. Can I add on?

Absolutely. During our onboarding call, we will map out exactly what your project needs. Any additions get folded into the same proven process. No shortcuts. No exceptions.

How do I receive my files?

Everything gets delivered in one clean drop via WeTransfer. Simple, organized, and ready to use the moment it lands in your inbox.

How much one-on-one time do I get with you?

More than you would expect. Your onboarding call runs about an hour. Revision calls vary by project scope. Delivery calls can run anywhere from one to three hours. When it is all said and done, plan on at least two hours of direct, focused time together.

Do I own the final designs once the project is complete?

Yes. Full legal ownership transfers to you upon final payment. Your brand belongs to you.

Do you work with clients outside the Midwest?

All the time. I am proudly Midwest-based, but my process is built for remote. Wherever you are, we can work together without missing a beat.

When is my first payment due?

Your first payment is due at contract signing. Your payment and your signature together book your project start date and lock in your pricing.

Do you offer payment plans?

Yes. I offer flexible payment plans in three, six, and twelve month setups with automatic payments so there is nothing to keep track of on your end. Your investment should feel like a decision, not a barrier. We will find the structure that works for you during our onboarding call.

Have you worked with my industry before?

This is a fair question and I understand why it matters. The truth is, my system is built to adapt. With over a decade of professional design experience, I have worked across industries and the process works because it is not built around the industry. It is built around your client. We go deep into your client's psyche together so every visual decision is designed specifically for the people you are trying to reach.

Why should I hire you instead of someone else?

I want more than what is listed. Can I add on?

How do I receive my files?

How much one-on-one time do I get with you?

Do I own the final designs once the project is complete?

Do you work with clients outside the Midwest?

When is my first payment due?

Do you offer payment plans?

Have you worked with my industry before?

Investment Options

Are you ready for the brand identity design that will take your business to the next level?

Full investment: $2,000 USD

Total above includes taxes.

Now, let's go over some flexible payment options:

Standard Payment Plan

30% Down Payment

+ 1 Payment

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Delivery

$600 Down Payment

$1,400

Remaining Balance

Standard Payment Plan

30% Down Payment

+ 1 Payment

$600 Down Payment

$1,400

Remaining Balance

Flexible Payment Plan

30% Down Payment

+ 3 Payments

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Payment

$600 Down Payment

$533.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 3 Payments

$600 Down Payment

$533.33

x3 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

Strategic Brand Foundation

Professional Visual Library

1:1 Edit Consultation

Brand Guideline Document

Full Copyright Ownership with Final Payment

$600 Down Payment

$266.67

x6 Monthly Installments

Flexible Payment Plan

30% Down Payment

+ 6 Payments

$600 Down Payment

$266.67

x6 Monthly Installments

30% down payment is due at signing.

For Standard Payment Plan, remaining balance is due before final delivery.

A 10% administration fee applies to all flexible payment plan arrangements.

Automated invoices are provided with each payment for your financial records.

Not seeing the flexibility you need? Extended payment plans available.

It’s time to build your brand with purpose. With polish. With intention. And without wasted space.

At some time in your life, you may have been told your energy was “too much.” Now, channel that “too much” into building a business with a brand identity that stands out and makes a point.

Brand identity design with no wasted space.

Brand identity design with no wasted space.

Based out of Tomah, Wisconsin, United States of America

Based out of Tomah, Wisconsin, United States of America

Copyright © 2024 Point Made Studio LLC