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Have a professional brand that looks the part.
The Brand Standard
A complete visual design package built to highlight your brand and dazzle target clients.
Let's get started with
the Brand Standard
Your brand doesn't reflect your value.
You cannot seem to get your brand to look as polished as your expertise is elevated. You know what you want your brand to feel like. You are just not sure how to bring it to life. What you are sure of is this: the way your brand looks right now does not represent what you are actually worth.
Your visuals don't stand out.
Posting online feels like a waste of time because you cannot see how your content is cutting through an oversaturated market. It never feels effective, so you put it off for days at a time. And while you are procrastinating, you know others are showing up consistently and making consistent sales.
You're attracting misaligned clients.
The inquiries are coming in but the pattern is always the same. Good people, wrong fit. The budget is below your price point, the energy is chaotic, or they are not far enough along in their journey to do the kind of work you know you are exceptional at. Your brand is speaking, just not to the right people yet.
You're wasting time overthinking.
You hesitate before every post because you are not sure it is good enough. You are not sure people will understand what you do and why you do it just by looking at your content. All of that overthinking is costing you time you do not have. You want to show up, work your window efficiently, and sign off knowing your content moved the needle. Right now it does not feel that way.
The Brand Standard was built for you if you have ever:
Laid on the floor of your office, completely fed up, trying to figure out how to download a vector logo file for your printer.
Spent precious hours editing a Canva template for an Instagram ad that produced zero new leads.
Felt disheartened that your friends and family still cannot explain what your business does.
What do you mean by "No Wasted Space"?
Many people hear "no wasted space" and immediately think clutter. That is not what this means. No wasted space means that every design choice — every curve, every color, every font — was chosen with purpose. The analogy that comes up most often is hotel art. It's colorful. It's pretty. Yet, it exists for only one reason: to fill empty walls. It's not meant to connect with anyone. It's not there to make them feel something. It's not there to stop them in their tracks and make them think.
The Seven Second Truth
The truth is, your brand has seven seconds to make an impact. Those seven seconds are the difference between making the sale and being scrolled past entirely. The Brand Standard turns those seven seconds into your competitive edge. You will show up as the high-quality professional you already are, with the custom brand visuals to back it up. No more shrinking to make space for yourself. It's time to step into the premium position you have already earned.
Make your 7 Seconds Count.
This is for you if:
You genuinely love the work you do.
Your friends and family still can't explain what your business does.
You want a brand system that points you toward success, not just a pretty logo.
You want a brand that makes you money, not costs you money.
You want visuals that actually reflect your value.
You're tired of your generic Canva brand.
You're tired of running in circles.
This is no for you if:
Your business is just how you make money.
You're a professional marketer who already knows how to reach your ideal clients.
You're content with your current profit and client reach.
You want a brand that looks like everyone else's.
You only need an updated logo.
You're comfortable being unrecognizable to your dream clients.
The Work
Your brand isn't coming from a template that a million other businesses are using and seeing zero results. Everything at Point Made Studio is custom-built for you and no one else.
Your brand is designed from scratch and built into a full library of adaptable files, so you never have to deal with a blurry or low-quality version again. Your color palette is developed with color theory and accessibility in mind, so you never leave simple sales on the table. Every visual element, from logos and color to patterns and imagery, works together seamlessly to speak to your audience on an emotional level your competitors simply cannot reach.
A custom brand means you're no longer competing on the same level as everyone else. You're speaking directly to your target clients about their specific problems in a way that makes them feel seen. Your brand is designed for them.
When people feel that kind of recognition, they don't ask how much it costs. They ask when they can start.
High-quality visuals create high-quality positioning. It really is that simple.
It's time to look at something new
If you are completely sick & tired of…
Wasting time and money on marketing that doesn't convert.
Convincing misaligned clients that your prices are worth it.
Spending hours struggling to make your logo work in a new format.
Watching your competition make sales while you wonder what you're doing wrong.
Not looking like the professional you are.
Working with clients who just don't get it.
Hiring creatives who don't meet your standard.
Running a business that nobody recognizes by name.
The Shift
After you start using a brand designed with intention, you notice a shift in your business, and now your clients interact with you.
Your clients are aligned and they see your value immediately.
Charging premium pricing never feels out of place.
Your brand looks professional and distinct in an oversaturated market.
You no longer question whether your prices are justified.
What's included inside The Brand Standard
The Brand Standard includes everything your business needs to make the shift from scrolled past to sold out. The entire experience incorporates market strategy and design theory with over ten years of professional brand identity design experience. If you're looking for a beautifully designed brand filled with logos and colors that capture your audience's attention on an emotional and psychological level, this is the package you need.
It's more than a pretty logo. It's your brand, strategically designed to make you money.
No 1.
Because a money-making brand isn’t just pretty.
Often overlooked, these steps can make the difference between a brand that looks like it knows what it's doing and one that doesn’t. Just like every beautiful castle, each brand needs a foundation, so I include these steps in all brand design packages.
We strategically explore the foundation of your brand. Your business origin, your vision for growth, and the values you hold all determine the right course of action. This is what ensures your brand has the longevity and distinction to stay relevant over time.
Without a properly set foundation, even the most beautiful brand will crumble under pressure. We make sure yours is built to last, saving you time, energy, and money.
Who you are Now:
Brand Foundation
Mission Statement
Brand Story
Where you want to be:
Vision Statement
Measurable Goals
Brand Values
How you want to sell:
Demographic Bio
Problems and Solutions
USPs
No 2.
What people see when they think "Brand Design"
The Visual Library
These are your visuals. The logo design, color palette, and fonts that people typically think of when considering a brand design. However, it goes far beyond a few pretty pictures.
Drawing directly from your custom strategy, I create a bespoke visual library tailored to your specific business needs. Nothing here is cookie-cutter. Every element is uniquely yours.
Having a premium, high-quality visual library speaks to your quality and comparable pricing. Your clients won't hesitate to invest because every aspect of your presentation conveys the professionalism and authority that justify the cost.
Professional Logo Suite:
5+ Logo Designs (Primary, Secondary, Icon, etc.)
Web & Print Files
Color Palette Adaptations
Reverse Logo Designs (for dark backgrounds)
Full Trademark Ownership Ability
Color Palette:
Theory Based Color Palette
HEX, CMYK, & RBG codes
WCAG Accessibility Check
Tints & Shades
Supporting Visuals & Templates:
Custom Patterns & Textures
Business Card Template
Email Signature Template with links
Creative Direction Materials
Typography System
Font File Curation
Imagery Direction
Logo Usage
Color Usage
Investment Options
Are you ready for the brand identity design that will take your business to the next level?
Full investment: $4,250 USD
Total above includes taxes.
Now, let's go over some flexible payment options:
30% down payment is due at signing.
For Standard Payment Plan, remaining balance is due before final delivery.
A 10% administration fee applies to all flexible payment plan arrangements.
Automated invoices are provided with each payment for your financial records.
Not seeing the flexibility you need? Extended payment plans available.
A brand design + the CEO lounge = the perfect pair
It’s time to build your brand with purpose. With polish. With intention. And without wasted space.
At some time in your life, you may have been told your energy was “too much.” Now, channel that “too much” into building a business with a brand identity that stands out and makes a point.