Compass NP In Psychiatry
The Brand Standard
Summer 2025
Industry: Therapy & Mental Health
The Strategy
To design a brand clever identity that better aligned with Kristen's goals of guiding vulnerable clients towards their mental health. Other than just showing her overall supportive energy, this brand needed to support her business goals of new patient growth, patient retention and overall branding ease.
Original Logo
The Mood
Guidance
Supportive
Smart
Reflective
Vulnerable
Organic
Clean
Strategic Approach
Strategic Foundation
Demographic Research (+)
Buyer Type Research (+)
Competitor Analysis (+)
Brand Visuals
Professional Logo Suite
Color Palette
Personal Color Analysis (+)
AA Color Pairings
Typography System
Brand Patterns
Photo Direction
Personal Professional Style Guide (+)
Marketing Assets
The CEO Lounge Notion Template
Know Your Buyer Types Guide
Stock Library Curation (+)
Business Card Template
Email Signature Template with Links
Website Template Pack (+)
No Wasted Space [Strategic Design]
Curious about The Brand Standard?
If also want the complete brand visual library that looks the part, it's time to take a look.
The Logo Suite +
Brand Foundation
Professional Color Palette
Typography System
Brand Visual Guidelines
Ready to start today?
It’s time to build your brand with purpose. With polish. With intention. And without wasted space.
At some time in your life, you may have been told your energy was “too much.” Now, channel that “too much” into building a business with a brand identity that stands out and makes a point.