Avantika Jhanji Coaching
The Point made Method
Summer 2025
Industry: Holistic Empowerment Coach & Intuitive Reader
The Strategy
To design a brand that is adaptable, unique and magnetic in a market polarized by the overly spiritual and the overly clinical. Avi needed her identity to reflect the educated, rational side of her expertise while incorporating the energetic healing nature of her practice. Speaking directly to her niche audience while working around her competition, we were able to create a strategically designed brand that works across her entire business including all of her socials, her Psychic Engineer podcast and live events seamlessly.
Original Branding
The Mood
Aspirational
Confident
Bold
Elegant
Empathic
Empowering
Honest
Magnetic
Trustworthy
Transformative
Brand Strategy
Strategic Foundation
Competitor Analysis
Gap Research & Direction
Demographic Research
Buyer Type Research
Messaging Framework
Brand Persona & Archetype
Board of Icons
Brand Visuals
Professional Logo Suite
Color Palette
Personal Color Analysis (+)
AA Color Pairings
Typography System
Brand Patterns
Photo Direction
Personal Professional Style Guide (+)
Sub Brand - The Psychic Engineer (+)
Sub Brand - Eleve (+)
Marketing Assets
The CEO Lounge Notion Template
Know Your Buyer Types Guide
Stock Library Curation (+)
Business Card Template
Email Signature Template with Links
Instagram Template Pack (+)
Youtube Template Pack (+)
Spotify Template Pack (+)
Website Template Pack (+)
(+) Upgrades to Standard Package Offering
No Wasted Space [Strategic Design]
Working with Kaitlyn has been nothing short of truly a dream experience!
From start to finish, she brought so much more than just design skills to the table. Kaitlyn is incredibly empathetic, an exceptional listener, and she dove deep into understanding my vision and goals.
The brand audit itself was so clarifying for me. It felt like she cared about my brand’s success just as much as I do, which made the whole process smooth, fun and collaborative. Her attention to detail is outstanding - she doesn’t miss a thing in the audit, whether it’s the overall aesthetic or the tiniest nuances like the business cards paper quality. Before Kaitlyn worked on my brand, my brand was a chaotic mix of random colours and styles that didn’t reflect who I am or where I want to go. But Kaitlyn expertly transformed all that into a premium, luxury brand identity that perfectly captures the essence and ambition behind my business. Thanks to her, I now have a brand that feels cohesive, elevated, and exactly aligned with my goals. I wholeheartedly recommend working with Point Made Studio to anyone who wants a designer who truly “gets it” and delivers exceptional results, ahead of time.
Avantika Jhanji
Founder of Avantika Jhanji Coaching
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It’s time to build your brand with purpose. With polish. With intention. And without wasted space.
At some time in your life, you may have been told your energy was “too much.” Now, channel that “too much” into building a business with a brand identity that stands out and makes a point.