Brand Foundation

Name:

Elyse Marie Photography

I help women elevate their brand imagery, while showing up confidently and authentically on camera.

Established

2019

Mission Statement

I want to help women to feel more confident on camera, feel comfortable showing up authentically in their brand, and elevate their brand imagery to make more money.

Click to copy the vision statement

Vision Statement

My vision for the future is to work on large scale creative sets where I get to do a lot more creative direction and production with a team instead of only photographing smaller brands. I want to work with more art and fashion forward brands with large budgets for commercial production.

Click to copy the vision statement

Measurable Goals:

Financial Targets

Reach 6-figures in my business within the next year.

Elevate Brand Status

I want to attract and work with more artist/creative/fashion forward business owners.

Increase Leads

I want to have at least 3 new clients every month so that I can quit my other jobs within the next 3 months.

I am

I am

Sparkle

Dull

Energetic

Tired

Kind

Conceited

Daring

Quiet

Unique

Cookie-Cutter

Feminine

Masculine

Unique Selling Propositions

Primary

I am a high end brand photographer as opposed to a content creator. Giving polished, elevated, magazine worthy photos for the woman who wants to position herself as THE go-to expert in her field.

Visual System

Brands We Like

Moodboard

Now Let's Talk About

The Look

The Logo

Stacked

The Primary Logo is the iconic cornerstone of our brand identity, encapsulating our essence in a singular, powerful mark. Its meticulous design, harmonious colors, and timeless appeal make it the definitive symbol of who you are. Across all mediums, this emblem speaks volumes, embodying your values with unwavering authenticity.

Best Used For:
  • Large Displays

  • Website Banners

  • Brochures

  • Signature

Stacked Italic

The Secondary Logo is a versatile expression of our brand identity, offering flexibility while maintaining visual cohesion. Distinctive yet complementary, it adapts seamlessly to diverse applications, providing a dynamic extension of our primary emblem. It echoes our brand essence, reinforcing recognition and resonating with our audience across various touchpoints.

Best Used For:
  • Letterhead

  • Square Designs

  • Vertical Designs

Wordmark

The Wordmark Logo is a simplistic version of the logo used for primarily text materials.

Best Used For:
  • Small Designs

  • Simple Designs

  • Taglines

Icons

The Primary Logo is the iconic cornerstone of our brand identity, encapsulating our essence in a singular, powerful mark. Its meticulous design, harmonious colors, and timeless appeal make it the definitive symbol of who you are. Across all mediums, this emblem speaks volumes, embodying your values with unwavering authenticity.

Best Used For:
  • Large Displays

  • Website Banners

  • Brochures

  • Signature

Ruby

HEX:

#78182F

CMYK:

0, 80, 61, 53

RGB:

120, 24, 47

Black Coffee

HEX:

#1d1308

CMYK:

64, 67, 74, 82

RGB:

29, 19, 8

Muted Mauve

HEX:

#8B5A6B

CMYK:

0, 35, 23, 45

RGB:

139, 90, 107

Powder Blue

HEX:

#b3b6d3

CMYK:

54, 46, 8, 0

RGB:

129, 134, 181

Ivory

HEX:

#f7f7f6

CMYK:

2,1,2,0

RGB:

247, 248, 246

Sage

HEX:

#768750

CMYK:

17, 0, 56, 44

RGB:

119, 144, 64

Typography System

Logo Type - Playfair Display

Heading 1 - Playfair Display

Heading 2 - DM Sans

Paragraph text - DM Sans: Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.

Brand identity design with no wasted space.

Brand identity design with no wasted space.

Based out of Tomah, Wisconsin, United States of America

Based out of Tomah, Wisconsin, United States of America

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