Avantika Jhanji Coaching has a vision to guide a generation of women to unlearn the conditioning that kept them small and step into the magnetic, fully-expressed version of themselves. Avi needed a brand design built around a strategy that would not only make her new persuits profitable, but would gather an audience of women that needed to start their healing journey. Her brand buildout features a strong, feminine color palette that is centered around the psychology of reaching her ideal demographic, a logo that can be adapted to multiple products, and an overal visual direction of holistic, strong, empowered feminity. Her sub brands, The Psychic Engineer and Eleve, feature adaptations of her mother-brand Avantika Jhanji Coaching.