Project Details
The American Globe Center, an ambitious cultural initiative in CT, approached us with a visionary project: to recreate Shakespeare's 1614 Globe Theater in the United States. My task was to develop a comprehensive brand strategy that would not only capture the essence of this historical homage but also position it as a modern cultural landmark.
Challenge
The American Globe Center
Year
2023
Timeline
3 Months
Service
The Master Brand
Challenge
My client needed us to develop a comprehensive brand strategy that would not only capture the essence of this historical homage but also position it as a modern cultural landmark.
Goal
With strategy research focusing on the theater and Shakespearean culture, the goal was to create a brand identity that would bring an audience together to celebrate their love of theater in this Globe Theater replica.
Result
The theater was able to start their endevor to build a replica of the Globe theater while providing a professional visual identity to their shareholders and events.
