Intuitive tarot reader and coach who helps ambitious women unlearn "good girl" conditioning, blending spirituality with strategy. Runs the podcast The Psychic Engineer (16 episodes, 2025 to 2026).
What they post about: Élevé, her 8-week 1:1 coaching · Monthly tarot and astrology forecasts · Natal chart readings · Local tarot workshops and events · Client results and testimonials · Mindset: worth, support, redirection
The grid: Editorial and warm. Avi's own photos in cream, black and white, mixed with leopard print and moody cocktail shots. Big serif headlines with italic script accents sit over the photos, with a small monogram on most tiles. It reads premium and personal, though the mix of black and white, leopard and full-colour photos makes the grid feel less consistent from tile to tile.
Ideas for the creative:
Counted from their latest 12 posts on the day it was read, leaving out pinned posts. Engagement is average likes plus comments per post, divided by followers. The grid summary is Claude's read of the screenshot.
A clear, warm brand: a big-sister guide blending spirituality with strategy.
Almost no public proof: no reviews found and 0 podcast ratings.
Collect testimonials, ask podcast listeners for ratings, and publish prices.
Avantika has what most new coaches lack: a defined audience (women 25 to 40, premium), a professional identity system with sub-brands, and a voice that sounds like a person, "your big sis". The podcast is steady, with 16 episodes and expert guests on astrology, breathwork and the nervous system. What's missing is anyone else saying it works: no public reviews were found and the podcast shows 0 ratings. Her engineering and academic past is the most distinctive thing about her, and the name "Psychic Engineer" hints at it, but the brand rarely explains it. Lead with that story and start collecting proof.
In other words: The brand looks and sounds ready. It now needs client stories and ratings so strangers trust it.
The podcast leans toward wellness topics (astrology, cycles, breathwork) more than the "strategy" half of the promise. The career-change episode is the one that ties both halves together.
The engineer-to-intuitive story is the hook nobody else in this space has, yet it's only told in one 23-minute solo episode.
"The Psychic Engineer" is a memorable name. Explain it in one line on every channel: a scientist who learned to trust her intuition.
Ask every reading client for a two-line testimonial, with permission to use it. Put three on the homepage.
A spoken ask at the end of each episode is the cheapest way to move the podcast off 0 ratings.
Design content that shows a practical outcome, like a decision made or a career step taken, not only spiritual topics.
The brand's own foundation, voice, market, audience, pricing and look, gathered for side-by-side competitor analysis. Where something isn't published, the card says so.
Positioning in one lineA sisterly, engineer-minded tarot coach for ambitious women aged 25 to 40, sitting between pure spiritual teachers and practical career coaches.
“Spirituality plus strategy: intuitive guidance that also helps ambitious women make practical, aligned choices.”Podcast episode notes
Every claim comes from Avantika herself. No public reviews or testimonials were found, so nothing yet proves the promise in clients' words.
“Your big sis helping you own your power”Apple Podcasts show description
“spirituality meets strategy to help you manifest your dream life”Podcast episode notes
“This is your permission slip to take that next brave step”Ep 9 notes
Avoids: Not captured. The website could not be read this pass.
Women ages 25 to 40 in a premium market, starting their healing journey (Point Made Studio brief).
Ambitious women feeling stuck in careers that look good on paper, plus listeners into astrology, breathwork, cycles and nervous-system work (podcast guest topics).
Not captured
Both websites block automated reading, so no prices were captured. Check avantikacoaching.com/services by hand.
Not captured. The Point Made Studio case study describes a strong, feminine palette but does not list hex codes. Pull them from the brand files.
Profile sources: The Psychic Engineer on Apple Podcasts · Point Made Studio: Avantika Jhanji Coaching · Ep 15 episode page · Warwick: Kermode research group
The five brands Avantika competes with most directly, placed on a positioning map and compared on the same profile points. Use the map to spot open space.
The big names (Gabby Bernstein, Emma Mumford, Rebecca Campbell) sell manifestation and soul work at scale through books, apps and memberships. Theresa Reed is the closest to Avantika's "spirit plus strategy" lane, aimed at business owners. Avantika's opening is the personal, big-sister version of that lane for women mid career change, but she has none of the proof (reviews, ratings, press) the others show.
Competitors picked from UK and US spiritual coaches with a podcast and a women-focused audience. All placements are our estimates from each homepage; none publish prices on their homepage.
| Brand | What they sell | Positioning | Main USP | Voice | Sells through | Visuals |
|---|---|---|---|---|---|---|
| Avantika Jhanji Coaching | Tarot readings and coaching; prices not captured | A sisterly, engineer-minded tarot coach for ambitious women aged 25 to 40, sitting between pure spiritual teachers and practical career coaches. | Spirituality plus strategy: intuitive guidance that also helps ambitious women make practical, aligned choices. | Warm, Sisterly, Encouraging | avantikaj.co.uk, avantikacoaching.com (tarot booking), The Psychic Engineer podcast (Apple, Spotify) | Not captured |
| Emma Mumford | Courses and membership; prices not on homepage | UK manifestation expert | Aligned Abundance podcast, books and an oracle deck | Upbeat, empowering | Podcast, courses, membership, Facebook group, retreats | Not captured |
| Rebecca Campbell | Oracle decks, books, Mystery School; prices not on homepage | Bestselling mystic and oracle teacher | Oracle card training and a 9-month mystery school | Poetic, mystical | Books, decks, podcast, membership | Not captured |
| Gabby Bernstein | Coaching app with 7-day free trial | Mass-market manifestation and spiritual coaching | 11 books plus a coaching app | Friendly, motivational | Books, app, podcast, challenges, events | Not captured |
| Theresa Reed (The Tarot Lady) | Readings and classes; prices not on homepage | Tarot and astrology for everyday life and business | 30+ years reading, with a business-focused digest | Practical, no-nonsense | Podcasts, books, Patreon, classes | Not captured |
| Jessica Dore | Classes and bookings; prices not on homepage | Tarot reader and teacher | Not captured | Not captured | Newsletter, Instagram, classes | Not captured |
The brand and voice are clear and well designed. But no public reviews exist, the podcast has 0 ratings, and both websites block automated reading, so new clients see almost no proof.
4.9 out of 10 · needs work. 8 and up is strong, 6 to 7.9 is mixed, under 6 needs work.
0 ratings A podcast with 16 episodes and no ratings can read as "no one is listening" to a first-time visitor, which undercuts the premium positioning. (Apple Podcasts)
"Your big sis" Not captured from clients. This is the brand's own framing, and it's the most likely reason people would connect: a relatable guide, not a guru. (Apple Podcasts)
Each row grades one part of the reputation from 0 to 10, and counts for the share shown.
Star ratings convert straight to points (4.5 stars is 9.0). Rows without star ratings are our judgment, based on the proof in the next section. The math: .30 × 7.5 + .30 × 2.0 + .20 × 3.0 + .20 × 7.0 ≈ 4.9
Three layers: news coverage, what customers say, and what people see before they buy. Each opens to a summary first and the raw sources below. Click a layer to open or close it.
Searches found no magazine, news or podcast-guest coverage of Avantika. The Point Made Studio case study and a 2015 Warwick research listing are the only outside mentions.
Brand identity built for a premium audience of women 25 to 40, with two sub-brands.
Point Made Studio →Listed as a summer research student in engineering, modelling graphene fracture.
Warwick →No Google, Trustpilot or booking-site reviews turned up, and the podcast shows 0 ratings. Reddit was not searched with results. Her websites, where testimonials might live, could not be read.
Testimonials may be on her own site, but it blocks automated reading. Check by hand.
avantikaj.co.uk →Sixteen episodes, roughly every two to four weeks, with expert guests in astrology, breathwork, cycles and grief yoga. Instagram and YouTube exist but could not be read.
Guest Lydia Lee, a Chinese astrologer featured in Vogue Australia and The Guardian.
Apple Podcasts →A solo episode on leaving academia, the clearest telling of her story.
Apple Podcasts →One card per product or offer, with what people love, what they complain about, and how to use it in ads.
Ask every reading client for a short testimonial and publish the price.
Package it around one outcome, like a career transition, and show a before and after.
Add a ratings ask and one practical takeaway per episode.
Clarify what Eleve is before promoting it.
Each card is a portrait of one type of buyer, built from what real customers wrote. Use them to decide who an ad is talking to. Ages and details are estimates from how people write, and every quote links to where it was said.
No customer has described this buyer yet.
No customer quotes exist yet. This card is built from your own positioning; test it with three discovery calls before it drives spend.
Get clarity and permission to make a career change she already half-wants, from someone who has done it.
Grounded and smart. Show the engineer side: notebooks, frameworks, a real decision being made.
“Left the lab. Trusted my gut. Here's how.”
“Your career looks great on paper. So why does it feel wrong?”
“Strategy for the decision. Intuition for the direction.”
No customer has described this buyer yet.
No customer quotes exist yet. This card is built from your own positioning; test it with three discovery calls before it drives spend.
Find a trusted, warm first guide into spiritual practice who won't overwhelm her.
Soft, warm and welcoming. Beginner-friendly language, one clear first step.
“New to all this? Start here.”
“Your big sis for the spiritual stuff.”
“One reading. One clear next step.”
No customer has described this buyer yet.
No customer quotes exist yet. This card is built from your own positioning; test it with three discovery calls before it drives spend.
Unlearn rules she grew up with and make choices for herself without guilt.
Bold and freeing. Strong color, direct statements, women taking up space.
“Unlearn the rules that kept you small.”
“Good girl is not a personality.”
“Permission slip, signed.”
Opening lines for ads, each matched to the buyers it fits best. Tap a buyer type to filter the ideas, or tap a name on any card to read about that buyer.
Left the lab. Trusted my gut.
Why it works: The engineer-to-intuitive story is the one thing no competitor has.
Good girl is not a personality.
Why it works: Uses the brand's own core message in a shareable line.
Strategy for the decision. Intuition for the direction.
Why it works: States the spirit plus strategy promise in one line.
New to all this? Start here.
Why it works: A beginner on-ramp for the stated healing-journey audience.
Your big sis for the hard decisions.
Why it works: Turns the show tagline into an offer.
In her words.
Why it works: Fixes the biggest gap once client quotes exist.
Wait until testimonials are collectedSpecific fixes, plus things we couldn't check that are worth looking into.
avantikaj.co.uk and avantikacoaching.com block automated reading. Capture prices, offers and any testimonials manually.
No public reviews were found. Gather written permission and quotes from past clients.
The Psychic Engineer has 0 ratings on Apple. Add a spoken ask to each episode.
The case study doesn't list hex codes or fonts. Add them from the brand files.
Searches for her name and tarot return other readers called Avantika and an actress. Check SEO and claim a Google Business profile.
Follower counts and engagement were not captured. Check by hand.
Become the most trusted spirit-plus-strategy guide for ambitious women aged 25 to 40 making career and life decisions, with public client proof that matches the strength of the brand.
Who sets the bar: Gabby Bernstein, Emma Mumford and Rebecca Campbell set the bar at scale with books, apps, memberships and visible reputations. Theresa Reed owns the closest lane, practical tarot for business, backed by 30+ years and published books. All of them show proof in public (reviews, ratings, press), while Avantika has 0 podcast ratings and no client reviews found.
The position to own: The Psychic Engineer: the big-sister guide who left the lab, learned to trust her gut, and helps ambitious women turn intuition into a practical career decision.
Public client testimonials and reviews, published with permission across website, Google and podcast
0 found
Target of 40 published testimonials and reviews in 12 months
Do this week
Make the brand readable, priced and clearly explained everywhere a stranger might find it.
Done when: Both sites load for automated readers and appear correctly in a search preview.
Done when: Every paid offer shows a price and a book button.
Done when: The same one-line story appears on every channel.
Done when: Twelve consecutive posts use the new templates.
Turn 0 ratings and 0 reviews into visible, steady proof in clients' own words.
Done when: A testimonial request goes out after every session for 60 days running.
Done when: The ask runs in every episode and ratings are above zero.
Done when: Your profile shows in search for your name plus tarot.
Done when: Three real, permission-cleared testimonials sit on the homepage.
Own the strategy half of spirituality meets strategy so you are clearly different from wellness-led voices.
Done when: Half of new episodes in this phase centre on a practical outcome.
Done when: The page is live and linked from Instagram and podcast notes.
Done when: The full series is published across three channels.
Done when: One ad has a clear winner based on bookings or sign-ups.
Become the recognised name for intuition-led career decisions, with a signature offer and growing pricing power.
Done when: The programme is live with a price, page and first clients enrolled.
Done when: Eleve has a public one-line purpose or is retired.
Done when: A press page lists your guest appearances.
Done when: Prices are reviewed and updated based on demand data.
How to measure it
| Measure | Now | Target | Why it matters |
|---|---|---|---|
| Customer proof score | 2 out of 10 | Target of 7 out of 10 | This is the weakest part of the brand today. |
| Apple Podcasts ratings | 0 | Target of 50 ratings | Ratings help strangers trust the show. |
| Published client testimonials | 0 found | Target of 40 | Proof in clients' words backs every claim. |
| Findability score | 3 out of 10 | Target of 7 out of 10 | Strangers must find you before they can book. |
| Instagram followers | 1,158 | Target of 3,000 | A bigger audience feeds podcast and bookings. |
| Instagram posts per week | 1.2 | Target of 3 | Consistency builds recognition with the new templates. |
Avoid these traps
Steps marked Point Made are brand design and strategy work Point Made Studio can lead for you.
Point Made Studio turns this research into a brand that stands out and sells, with no wasted space.
Brand identity design with no wasted space.
Based out of Tomah, Wisconsin United States of America