Your Strategic Foundation

We're going to work through your brand foundation. This is the strategic base that your brand is built to ensure that the rest of the details (messaging, campaigns, visuals, etc) are not only unique but stem from strategic intention instead of thin air.

Try your best to fill out every question. Each one is linked to brand strategy and design theory. If you come across one that you don't think pertains to your business, write NA.

I've broken the whole thing down into three parts. This is Part 1.

Part 1: Who you are nowWho you are now